DJ Richoux and Behind the Scenes of a High-Ticket Real Estate Education Business

In this episode, Dave Dubeau reconnects with long-time friend and marketing expert DJ Richoux for a deep dive into the inner workings of a high-ticket real estate coaching business. DJ shares how his journey began with Alan Jacques and evolved into a strategic marketing role with Ted Thomas, helping everyday investors tap into the distressed property market using tax lien and deed strategies.

Listeners will learn how DJ and his team serve the “mom and pop” investor, build trust through a proven ascension model, and generate high-ticket coaching sales through a well-orchestrated mix of organic content, JV partnerships, and strategic retargeting.

The two also discuss lead generation challenges in today’s AI-driven landscape, keeping up with changing algorithms, and staying connected with your list in the face of increasing email deliverability issues. DJ drops gold on mindset shifts needed to sell high-ticket successfully—and why overhyping offers may be your biggest mistake.

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